Copywriter (UX Writer)

Job title – Copywriter (UX Writer)

Location – London

Start date – ASAP

Contract – 9 Months

The Content Studio sits within Digital Messaging Experience & Sales (DMES) and is responsible for managing HSBC’s public websites (PWS) for Wealth and Personal Banking (WPB) globally and secure content on multiple platforms.

The UX Writer is responsible for working with the different cross-functional teams across our wider Digital teams. They are required to work collaboratively with our Experience Design team, Product and Analysis teams to create clear, consistent and market-leading content for our products and features.

As part of a global team covering all HSBC locations, the role holder will be required to work effectively to create content to improve user experience by providing feedback on current trends and inconsistencies, complemented with the journey flow, design purpose and business objectives.

Key Accountabilities:

·       Creating clear, concise and market-leading English content, suitable for communication with international audiences from a variety of backgrounds, for all devices supported by the global operation.

·       Support production of high-quality and accurate copy across print, digital and social channels for products and services

·       Optimise and reconfigure existing internal and external communications to adhere to UX best practice.

·       QC/QA own and teams work, assisting colleagues by proofing output as required.

·       Work across a variety of projects, ensuring adequate and appropriate prioritisation.

·       Ensure all content presents an accurate overview of brand and is aligned to brand guidelines/tone etc.

·       Ensure consistency both within and across documents, brands and sub brands.

·       Communicate effectively with stakeholders at a local, regional and global level

·       Identify opportunities from a copy standpoint to improve our customers' digital experience

• Local market stakeholders – Business Lead, DMES, local Legal and Compliance teams
• Regional stakeholders – Cross-functional teams, DMES, and Marketing
• Global stakeholder – Experience Design, Global DMES, Global Content, Global Product and Global Public Website
• Other stakeholders – Risk, Legal, Regulatory Compliance, IT and Dynamic Platform

·       Be an effective team player through communication, performance management, development plans and reward/recognition practices.

·       Cultivate an environment that supports diversity and reflects the HSBC brand.

• Build a culture of continuous improvement in customer experience and functionality deployment
• Seeks opportunities to integrate, simplify and streamline activity through involvement of teams in the geographic and functional matrix.
• Build collaborative relationships with relevant teams at a local, regional and global level

·       Proactively share best practice and knowledge around UX writing and content management with relevant teams, providing insight and recommendations as appropriate

• Oversee Quality Control in output
• Identification of key risks, issues and interdependencies and providing appropriate mitigation strategies or escalating as appropriate.

·       Responsible for overall delivery

Knowledge and Experience:

·       English copywriting qualifications or equivalent

·       Experience of User Centred Design methodology and its practical implementation

• Experience and knowledge of delivering digital best practice in areas such as content management and accessibility is advantageous

·       Experienced in multi-channel content creation (web, print, mobile, tablet)

·       Familiar with the use of tools including Confluence, JIRA or Adobe Experience Manager

·       Innovative – the ability to approach things differently or do different things to deliver goals

·       Strong communication skills, both written and verbal, to explain complex or technical issues in plain English

·       Good relationship management skills to satisfy a wide range of internal and external customers with conflicting priorities, including the ability to communicate technical issues, resolve differences and influence stakeholders

·       Good time management and ability to prioritise projects and tasks accordingly

·       High levels of resilience and self-motivation.

• Experience in finance, banking or a regulated industry is advantageous

If you are relevant or interested please don’t delay, apply now.

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