Global Project Manager Digital Marketing

The role will be part of the ViiV Tech team and will be responsible for supporting 9 European markets and 2 international markets (Japan and Australia) for any Tech digital and omnichannel deliverable. The Technical PM will need to partner with the GSK Tech teams responsible for delivering Tech services and will need to ensure ViiV requests are prioritised and developed according to business needs. The individual will need to be comfortable with navigating complex MarTech and Data architecture, and be able to negotiate on a detail level with the GSK Tech teams concerning ViiV-specific aspects of the infrastructure affecting any given request.

Part of the role liaising with the ViiV business in the individual countries will involve some PM or co-ordination work for local projects, investigating production issues and liaising with support teams or agencies to resolve the issues.

The role will also require some involvement in whichever GSK squads are handling ViiV requests, including being present as a ViiV representative in the daily scrum meetings, weekly or fortnightly backlog refinement and sprint planning sessions, as necessary.

Key Responsibilities (No More than 10 Bullet Points): Describe the key deliverables to be achieved by the post holder and the ongoing responsibilities of the role.

·      Work closely with the ViiV Tech Director EU & Intl on delivering ViiV Tech plans for the regions

·      Build positive relationships with GSK product teams, product leaders, Agile squads, Core Tech team, Security team

·      Build and maintain strong relationships with the in-country digital leads, and in-country technical support teams (e.g. Veeva admins)

·      Oversee and monitor AHA and JIRA requests for ViiV Tech demand and ensure these requests are being prioritised by the relevant tech teams

·      Monitor AHA and JIRA requests for Pharma Tech demand which may have implications for ViiV, and ensure ViiV requirements are not overlooked

·      Issue regular status lists of ViiV requests (daily, at JIRA task level) to select ViiV stakeholders and Aha Ideas (fortnightly) to the ViiV Tech team

·      Responsible for the delivery of MCE Operations (i.e. Omnichannel Marketing Automation) demand in partnership with the GSK Pharma Tech and the ViiV MCE Operations team

·      Work with and assist Grad Intake &/or Placement students in executing activities in the team

·      Compliance and Audit standards are understood and adhered to where applicable

Breadth/Scope of Accountability - Provide details of any scope data relevant to the role e.g. the net sales that the role supports / generates or budget responsibility.

Number of Direct Reports

Number of Indirect Reports

Bachelors

Digital Marketing, Gigya, Microsoft Azure, Tealium, Adobe Marketing Cloud (Target, Campaign, Experience Manager, Audience Manager, Analytics), Veeva platform (CRM, Engage, Event), Web

Technology/Business: Pharma Commercial

To manage projects and support of the digital marketing functionality and D&A

Preferred Level of Education

Area of Specialization

Why is it required?

Masters

Digital Marketing, Gigya, Microsoft Azure, Tealium, Adobe Marketing Cloud (Target, Campaign, Experience Manager, Audience Manager, Analytics), Veeva platform (CRM, Engage, Event), Web

Technology/Business: Pharma Commercial

To manage projects and support of the digital marketing functionality and D&A

Previous Experience Required

Minimum Level of Job-Related Experience Required

Why is this level of experience required?

5 years+ Technical experience

3 years+ Project management experience

2 years+ digital marketing experience

Ability to construct navigate complex MarTech infrastructure, Commercial platforms develop project plans and coordinate change

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