Job description Posted 12 January 2022

Junior Global Digital Communications Manager

GSK House, Brentford

6 Month Contract

Pay: up to £194 per day (PAYE ONLY)



About GSK


We are a science-led global healthcare company with a special purpose to improve the quality of human life by helping people do more, feel better, live longer.


By delivering on our purpose, the greatest contribution we make is to improve the health of people around the world. In 2020 that included delivering 2.2 billion packs of medicines, over 580 million vaccine doses and 3.8 billion consumer healthcare products.


We employ over 94,000 people across 96 countries and work directly with 36,000 suppliers.


Everyone at GSK is focused on our three long-term priorities - Innovation, Performance, Trust - underpinned by our ambition to build a more purpose and performance driven culture, aligned to our values.


We have three global businesses that research, develop and manufacture innovative pharmaceutical medicines, vaccines and consumer healthcare products. In early 2020, we started a two-year programme to demerge our Consumer Healthcare business and create two new, exciting companies.


The resulting new GSK will be a growth company with new ambitions for patients and shareholders and an overarching purpose to unite science, talent and technology to get ahead of disease together. The new Consumer Healthcare company will have a portfolio which generated annual sales of more than £10 billion in 2020 and is well-positioned for further growth. We remain on track to separate in 2022.



About the role


The role will join the Global Digital Communications team and work alongside the three Senior Digital Communications Managers and Global Digital Communications Director.


The three Senior Digital Communications Managers each have responsibility for one of GSK’s long-term strategic priorities (Innovation, Performance, Trust) and manage all digital internal and external communications in relation to that priority.


To ensure the smooth running of the global digital channels, the Senior Managers also have a secondary alignment to a digital communications channel (e.g. the corporate website, our social media channels and our internal channels) and ensure those channels are used correctly and all communications are optimised appropriately.


This role will report into the Senior Digital Communications Manager for Performance; however, the role holder will work across the Innovation, Performance and Trust priorities.


Key skills


  • Understanding of the power of copy, imagery and video for digital storytelling, with significant experience producing this content for internal and external audiences.
  • Understanding of internal and external digital channels, including social media channels, and how they can be leveraged to deliver as part of a multichannel digital content strategy.
  • Experience managing and editing internal and external digital channels with high levels of reach.
  • Experience using social media management platforms e.g. Hootsuite or Sprinklr
  • Experience using content management systems, ideally for a corporate website.
  • Able to analyse website and social media metrics, draw out insights and apply those insights to future campaigns.
  • First class writing, editing and visual storytelling skills.
  • Strong project management and stakeholder management skills.
  • Confident using Photoshop and/or other similar applications.
  • Pharmaceutical industry background would be highly beneficial, but not mandatory


Key responsibilities


  • Partner with Communications and Government Affairs (CGA) department colleagues to plan, co-create, edit and publish strategically aligned content to our corporate website, social media and internal channels.  
  • Publish content to the corporate website, social media channels and internal channels
  • Partner with the Creative Content and Visual Identity team to create visual and moving image content to support these campaigns.
  • Work closely with the other members of the Digital Communications team on the content calendar and overall digital communications strategy.
  • Measure, analyse and provide insights on campaigns, including creating campaign metrics and insights reports.
  • Create simple visual assets.  
  • Ensure all content is user-driven, takes account of best practice and continually improves engagement levels.
  • Advise stakeholders on strategy and best ways to amplify content.
  • Help to upskill colleagues and CGA stakeholders in digital 
  • Experiment with new digital trends and tactics.  
  • Build and maintain an understanding of external best practice.