Shopper Marketing Manager
- Brentford, Greater London (GBR)
- £450 - £477.5 Per Day
- 12 Months
- Start date: ASAP
- Ref: TBC
- research
- planning
- roi
- sales
- customer relationship management
- data analysis
- Project Management
- Procurement
Job description
Posted 17 November 2021
LOA: 1 Year
RATE: £477.50 Per Day / Via Umbrella / Inside IR35
LOCATION: Brentford
START: ASAP
Job Purpose:
- To deliver brand sales, share, profit and gm% to plan
- To develop and implement high-impact and insight led, multi-channel and omnichannel shopper plans aligned to category, brand and retailer strategies
- Lead customer facing contact for the brand working with area shopper manager/sales/brand to translate brand and shopper objectives into clear retailer specific activation plans
- Influencing the global category team and local agencies to deliver shopper toolkit fit for purpose for GB
Key Responsibilities:
- To deliver brand sales, share, profit and gm% to plan
- To take the global shopper tool kit/design local toolkit and deploy to maximum effect within GB creating high impact brand presence in the relevant shopper touch points, including online and offline, that is rooted in shopper insight.
- Working with insights/SSL, conduct shopper/category/retailer research on key shopper campaigns as required
- Create powerful relationships with our key customers to optimize the most impactful and effective shopper solutions. This role will be a critical part of the account MFT in attending monthly (or more) Customer meetings.
- Bring strong GB local insight into competitor activity plus retailer, category and shopper needs to the area shopper manager to ensure global and local tool kits are maximized in their effectiveness for the GB market
- Within GB, act as shopper lead throughout the commercial planning process to ensure the shopper voice is at the heart of the brand and customer plans.
- Evaluate shopper/retailer activation to ensure we are spending money efficiently/continually improving and delivering ROI to the business
- Manage the shopper budget and monthly forecasting and phasing of spend
Basic Qualifications:
- Proven customer relationship management and experience with delivering customer activations
- Experience with creating and executing shopper activations is key.
- Partnering with external creative and media agencies.
- Strong Project Management and cross functional working essential.
- Ability to drive passion and energy when leading projects and working within teams.
- Sound data analysis and commercial understanding.
- Educated to degree level or equivalent experience
