Global Marketing Manager

Global Marketing Manager

GSK Weybridge/Initially Remote

Contract until end of Jan 2022

Pay: £38.40/h vis Umbrella OR £29.60/h PAYE

The role:

This role is part of the high performing Expert Channel and Conversion team and is an integral part of the Expert organisation. In this role you will partner the Expert Marketing Director Data to develop & deliver the strategic intent to reach, engage and develop meaningful, personalised relationships with 100% of our Global Expert audience. Being the first to acquire and retain the data for the Expert population is a source of significant competitive advantage and will be the foundation for our brands & corporate relationships for the future.

The role will focus on developing our global approach to audience data; how it’s collected, consented, cleaned, stored and accessed to develop a powerful CRM programme. A relationship marketing system that ensures we build and maintain lasting relationships with our HCP audiences.

As a Global Marketing Manager – Data you will be responsible for partnering with the Tech and EDGE teams, specifically the Data and Analytics teams, to co-create the data strategy, combining multiple data sources from 1^st party data to 1^st SFA data. Leading the design for the architecture, the access & the utility, including media deployment as well using activation data, to drive return on investment modelling. 

Global roles are highly multi-cultural in nature and the successful candidate will need to inspire and engage with consumer, expert and customer facing teams across the globe, adapting their approach to reflect cultural, capability & language diversity.

Your responsibilities:

The GMM – Expert data is responsible for developing and executing the Expert approach to data for the company.

Responsibilities include:

• Partnering with a cross functional team to develop and deliver the NBA / NBE Strategy
• Develop the cross-function business requirements for Expert data acquisition, Consent tracking, data visualisation and deploy / rollout across the Expert organisation
• Manage Rx to Cx specialist data transfer including execution planning, delivery and building communication plans
• Partner with Tech to accelerate the global solutions for collecting, cleansing, storing and accessing the data, ensuring compliance with GDPR etc
• Partnering with US, China and other trail-blazing markets to co-create and road-test pilot approaches, utilising sprint and agile methods
• Partner with Global Fieldforce Lead on the FF data strategy development
• Lead the Programmatic Digital (Monolith) rollout program and manage on going market activation questions and processes
• Partner with GMD Data on the Channel Investment Guideline optimisations, including any updates and learnings

This position requires an individual who can master complexity in a dynamic, fast-pace, global healthcare environment through exceptional relationships with regional / LOC marketing, commercial excellence and other cross-functional teams.

Basic qualifications:

• Demonstrated ability to identify and deploy powerful data insights that drive growth strategies; experience in data, architecture, design or application
• Experience working with first party data
• Prior experience in execution and delivery of data projects (for example, data innovation)
• Strong experience in digital marketing, building multichannel media plans (ecosystems)
• Experience working with or managing media buying agencies
• Experience in delivering pilot programs and scaling (ideally across multiple markets)
• Evidence of contributions to the strategic planning process
• Motivated by our mission, passionate drive to want to improve health and lives
• Self-starting and passion to drive change
• Building cross functional relationships and influencing others
• Inspiring others on what is possible and recognizing excellence
• Simplifying complex solutions and engage teams with lower digital proficiency/ maturity
• Strong business acumen and deep understanding of customers, consumers & experts
• Well-developed strategic thinking, commercial skills and experience
• High level of learning agility
• Personal credibility, confidence and robustness to influence and challenge colleagues, whilst maintaining cultural sensitivity
• Proactive, problem solving attitude towards business challenges.
• Outcomes focus versus over-reliance on process
• Team orientated, collaborative style combined with a clear responsibility for delivery and results
• Excellent interpersonal and communication skills, especially the ability to translate complex analysis into persuasive recommendations and to tailor for multiple different audiences
• Outstanding influencing, interpersonal, presentation and communication skills
• Relevant business degree

Preferred qualifications:

• Professional marketing qualification or equivalent preferred

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