Job description Posted 23 December 2020

Brand Manager

10 months

Remote / Brentford

Up to £225 per day via umbrella


·       To deliver sales, share, profit, GM% and brand equity at least in line with plan

·       With support from the Marketing Director, help shape the Global Category Team’s thinking to optimize the outcome for GBI

·       Appropriate to brand prioritisation, develop the GBI strategy and plans for growth. This should include thinking on how the plans grow category and brand using expert, shopper, consumer and across multiple trade channels

·       Working with the cross functional team & agency network, implement/adapt and if necessary, create assets and execute brilliantly

·       To manage and deploy A&P spend with maximum accuracy and efficiency

·       To be aware of category, brand and competitive landscape and performance and to lead response if required

·       Aids best practice sharing of plans and initiatives with the activation team in Ireland, to enable efficiencies in planning and asset creation across the GBI cluster


Key Responsibilities

·       Full P&L responsibility to deliver performance at least on plan

·       Working with the GBI Marketing Director to help shape and influence the global category team strategies to optimise outcome for GBI

·       Develop 1-3 year plans via the Commercial Planning Process to deliver brand and equity growth plans appropriate to the brands priority level and support

·       Owner of brand media planning and activation, key point of contact for GBI creative and media agencies

·       Work with the global teams & full multi-functional local teams to access, adapt and implement the appropriate assets in market on time and to maximum efficacy including project managing NPD launches and activating communications, with a strong digital focus.

·       To work with sales, Net Revenue Management, finance, supply, communications, shopper and expert teams to ensure a seamless, end to end brand program is being implemented

·       Optimise and maintain range architectures, pricing & promotional strategies

·       Seek out new growth opportunities for the brands – using consumer, shopper, customer and category insights

·       Lead brand digital activity – including website updates, content creation & deployment, ecommerce strategy and communication assets

·       To systematically review multiple data sources to track category, brand and competitor performances, proactively recommending course correction activities if required

·       Use influence to gain support for key brand initiatives internally and externally e.g. project approvals, trade discussions

·       Lead approval of all consumer materials

·       To ensure fit for purpose execution for GBI using appropriate research measures to create optimal assets for launch

·       To lead accurate and efficient budget deployment

·       To input and shape the consensus forecast

·       To share opportunities and best practice with Ireland activation team

·       Manage early talent direct report and help shape and achieve their development objectives